Video Success Improved by Careful Planning

Target Key Business Processes to Maximize the ROI of Your Video Initiatives.

Simple is a powerful concept, in the right hands. Think of a pencil. A simple pencil in the hands of an artist can create breathtaking images that touch and inspire viewers. However, that same pencil in other hands might be lucky craft a credible stick figure.
In other words, success is more than choosing a great tool.

Simplicity does matter, of course—particularly when it comes to rolling out a video collaboration solution to a workforce that is not accustomed to connecting and communicating by video.

However, the real key to reaping the benefits of video collaboration is identifying the business processes you want to improve and then targeting the video solution to address those needs.

Lawrence Byrd, Director of Collaboration Solutions at Avaya recently sat down with industry Analyst Gary Audin, of Dephi Inc to discuss the current state of video collaboration technology, including several exciting new developments that are both simplifying and accelerating the introduction of video collaboration into the enterprise.

You can listen to the podcast here.

They also discussed the importance of identifying and targeting key business processes for improvement when selecting and deploying a video collaboration solution.

Where are the business bottlenecks? Could product development be accelerated with better collaboration solutions, including video? What about customer service. What would it mean to a business if service representatives could invite customers into a video conference to help solve tough issues? How about sales? Would bringing solutions experts into more sales meetings via video allow a company to close more deals, faster?

When companies are able to target specific business processes for improvement through video collaboration, they are able to make smarter decisions about product, implementation, rollout and support—and more importantly, achieve a faster, measurable ROI.

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About Vic Levinson
Telecommunications and IT professional with over 20 years experience in Business Telecommunications. Specializing in voice over IP (VoIP) for business: hosted VoIP, business VoIP phone systems, SIP providers, carriers, T1's - the works. Founded Prime Telecommunications in 1993 and providing business communications solutions. Cloud Applications- everything from hosted network security, hosted Disaster Recovery, hosted printer management, data centers and colocation solutions for businesses.

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