Key Trends Redefining Unified Communications

Defining Unified Communications (UC) has always been a bit of a moving target. And that’s made many people wonder if they really need it.

In the beginning, UC often meant things like being able to see your voicemail and e-mail together on a PC.  Or having software you could put on your PC to control your phone and directory. The operative initials were as much PC as UC.

Now Unified Communications is being redefined. Mobile devices are a big part of what’s bringing about the change. Collaboration technologies are part of it. And so are improvements in the underlying communications infrastructure—IP, SIP, 4G and more.

Here is a quick guide to where UC is now and why these changes are making UC a smart choice for almost any business. Also, to see a good example of UC in action, take two minutes to watch this solutions video located on YouTube:

IP and SIP: The “unified” part of UC has always been primarily about getting your phone and computer to work together using the Internet-based IP and SIP protocols. This made it possible to have your PC and your phone on one network. But the bigger benefit was that a phone call itself was now able to be handled as a digital file (i.e., like an e-mail.) Just as you can easily have one e-mail go to multiple addresses, you can have calls go to multiple devices and numbers: business phone, mobile and home phone. Just as you can have dozens of people on an e-mail chain, you can have dozens of people on a conference call—without having to use a conferencing service. Just as you can easily manage different e-mail accounts, you can have multiple incoming lines for different segments of your business—a key way to create a better customer experience.  The benefits are substantial. That’s why sales of IP-based business systems grow in the double digits every year and are a driving force behind the UC revolution.

UC Apps: Everyone loves their mobile phone, in part thanks to all of the mobile apps that are now available. You can use your mobile to check the weather, do your banking, find a movie, etc. Now you can also get a UC app. Avaya has one (see it in action at It lets you tightly integrate you mobile phone and your office system: Manage your office directory. Set up conference calls. Make a call directly from a text. Getting the right app to marry your mobile phone to your office communications system is a major step forward for UC.

Collaboration: This is one of the hottest buzz words in business today. In fact, the terms “unified communications” and “mobile collaboration” are often used interchangeably. They are both all about bringing the right people together with the right information in the right context. “Presence” is a big part of this.  Having presence capabilities let you see at a glance who in your organization is available and how to reach them quickly.

Video: Today, anyone with an Internet-enabled device, a webcam and free software can make a video call to almost anyone else in the world. It’s estimated that more than a third of Skype-to-Skype calls now include video, with peaks as high as 50 percent during the holidays. This rapid spread of video calls in the personal, consumer market is driving the growth of video in business. Also, the SIP standard provides capabilities that simplify how video integrates and connects, opening the way to regular use of video with the same ease as voice and messaging communications. Businesses are also discovering that the smart use of video conferencing can give you new levels of flexibility in partnering, assembling teams and competing for top, full-time talent. For all of these reasons, video is becoming a larger part of the UC equation. We also have a service called iMeet on our website- that makes business class video conferences easy and extremely affordable.

We  have  a wide range of resources on our website  that look at all aspects of UC—where it is today, and where’s it’s going.

About Vic Levinson
Telecommunications and IT professional with over 27 years experience in Business Technology Solutions. Specializing in managed technologies solutions : hosted VoIP, cyber security, help desk, remote monitoring and maintenance, cloud work space and - the works. Founded Prime Telecommunications in 1993 and providing business communications solutions. Cloud Applications- everything from hosted network security, hosted Disaster Recovery, hosted printer management, data centers and colocation solutions for businesses.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: