A Healthy Way to Expand Your Medical Practice

On paper, expanding a medical practice with new locations often looks like a good idea: it will build on your existing reputation (perhaps your most valuable business asset) and make it possible to offer more services and reach more patients. The cost, while it may be significant, is still incremental to the expense of operating one location.

But it is also possible for just the opposite to take place. If you underestimate the logistical challenges involved in expanding a medical practice you risk tarnishing a reputation that has been years in the making.

To get a better sense of these challenges, analysts from Avaya (the global leader in business communications systems) recently spent time talking to owners, managers and employees of a range of healthcare practices that are undergoing expansion.  To capture what was observed, Avaya created an e-book about a health care clinic (a composite of many clinics) undergoing a difficult expansion in which it risked losing both staff and patients. The e-book highlights the potential risks, including losing staff and patients, and the important role that next-generation communications and collaboration capabilities can play in addressing these challenges, including:

• Reducing the amount of staff time required to handle growing patient call volumes
• Providing patients with better, more personalized service through efficient record look-ups and automated information services for things like lab results
• Improved appointment compliance through automated reminders
• Innovative new services, such as video conferencing, that make it easier to provide specialized care and respond to emergencies

This e-book is part of a series Avaya has created that focuses on the day-to-day impact that today’s communications solutions are having on small and midsize businesses.  To get it now, go to; https://www.avaya.com/usa/registration/day-in-the-life-physician-s-practice