Get Ready Now: Video Use In Business Is Here To Stay

People have been talking about the videophone as futuristic technology for decades. But the reality is that the future is here now. In business, video is rapidly spreading as the communications medium of choice and a great way to reduce travel costs, enhance collaboration and speed decision making.

According to Wainhouse Research, the number of business video units is growing 14% a year with over 50,000 video units deployed every quarter. Market research firm Infonetics predicts that the enterprise video market will more than double by 2015, hitting $5.0 billion. This includes large, immersive telepresence systems, desktop video, video integrated within unified communications environments, mobile videoconferencing and video-over-virtual-desktop infrastructure (VDI).

The rapid spread of video in the personal, consumer market is driving growth in business. A big factor is that video has crossed a simplicity threshold: more powerful CPUs and increased bandwidth capacity mean anyone with an Internet-enabled device, a webcam, and free software can make a video call to almost anyone else in the world. More than a third of Skype-to-Skype calls now include video, with peaks as high as 50% during the holidays.

In business, perhaps the major development is that video is becoming mobile thanks to the growing popularity of tablet devices. Avaya, for example, delivers video communications through Avaya Flare Experience on an Avaya tablet (the Avaya Desktop Video Device) as well as iPads.  Video can also be delivered on a range of devices equipped with Avaya one-X® software. This takes video out of the conference rooms and makes it convenient anywhere.

This makes a video tied more and not a specific device. You could start a conference call on your office computer, shift to your mobile or tablet and finish the call on a computer or web-enabled television.

Improved collaboration is one outcome. So are a range of new options for deeper customer relations and outreach. Making video so commonplace is also going to redefine office space and employee travel patterns.

While video in business is here to stay, it’s a mistake to see it as a cure all. Real time video is just an option. There will be many instances when other forms of communication are more suitable. That’s why it’s important to have a flexible communications solution that makes it easy to move in and out of different communications modes as your needs change.

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About Vic Levinson
Telecommunications and IT professional with over 20 years experience in Business Telecommunications. Specializing in voice over IP (VoIP) for business: hosted VoIP, business VoIP phone systems, SIP providers, carriers, T1's - the works. Founded Prime Telecommunications in 1993 and providing business communications solutions. Cloud Applications- everything from hosted network security, hosted Disaster Recovery, hosted printer management, data centers and colocation solutions for businesses.

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