Avaya Helps Talent Agents Keep Talking – On Nortel Phones

If ever there was a profession that depended on the telephone, it’s the talent agent.  E-mail? Yes, in a pinch.  But for the most part these guys prefer to talk, talk talk.  I was reminded of that by a video posted by Avaya about a group of talent agents known—appropriately enough—as The Agency Group.

The Agency Group handles mostly rock bands. They have got 50 agents and an incredible roster of over 1000 artists, from established names like Pink Floyd to every variety of indie band out there.

In the video, the agents are on the phone ALL the time: in their offices, roaming the halls, at the airport, in a hotel, etc. Avaya developed the video for two reasons:

  • To showcase the mobility capabilities of its Avaya IP Office solution—you get one number reachability on your mobile, office phone, home phone—wherever you happen to be working.
  • And to show how Avaya IP Office now works with Nortel hardware, saving companies who upgrade thousands of dollars

The latter issue was a big deal for the Agency Group, which wanted the Avaya IP Office mobility capabilities and things like the built-in conference bridge, but didn’t want to give up its investment in Nortel handsets. The Agency Group put Avaya IP Office in two offices (keeping the Nortel phones) and also kept the Nortel switches at three other offices. Everything is connected via SIP and it all works together—the Avaya systems “see” the Nortel extensions and vice versa.

Many of the agents use Avaya one-X softphone software on their PCs and laptops and handle all their calls that way.  If they travel and have access to Wi-Fi, they can route all their calls over the Internet. One agent traveled to China for a week and saved $3,000 doing that. Overall, Howie Gold, the IT director at the Agency Group, estimated that upgrading to Avaya IP Office is saving the company as much as $50,000 dollars a year—including the cost of not having to switch out the Nortel phones.

A lot of companies are in the same situation as The Agency Group: they have older communications systems that are working fine, but they want to take advantage of new capabilities such as one-number reachability and the built-in conference bridge. The ability to keep using Nortel hardware and upgrade to the Avaya IP Office communications switch gives you the best of both worlds.

You can see the whole video about The Agency Group at:http://www.avaya.com/usa/VideoPlayerPopup.aspx?CurrentPath=/master-usa/en-us/resource/assets/videos/agency_group.flv

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About Vic Levinson
Telecommunications and IT professional with over 20 years experience in Business Telecommunications. Specializing in voice over IP (VoIP) for business: hosted VoIP, business VoIP phone systems, SIP providers, carriers, T1's - the works. Founded Prime Telecommunications in 1993 and providing business communications solutions. Cloud Applications- everything from hosted network security, hosted Disaster Recovery, hosted printer management, data centers and colocation solutions for businesses.

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