What can Napster teach us about the consumerization of IT (BYOD)

The article was published in Forbes magazine – here is the complete link: http://www.forbes.com/sites/netapp/2012/11/07/napster-byod/ This is a guest post by Jesse Lipson, VP and GM of Data Sharing, Citrix. I think that it is a great article- exceptionally well written and concise.

 
The music industry has undergone quite a transformation over the last 15 years. Of course, we can often apply lessons from other industries to our own.

Napster

source: Rhapsody

Back in the 1990s, if I heard a song I really liked on the radio and wanted to buy it, I’d have to make a trip to the record store. After battling traffic and jockeying for a parking spot, I’d rifle through the CD selection and—if it was in stock—I’d pay $15–$20 for the privilege (even if there were just a few songs on the album that I wanted).

This was a great model—for the record labels. But for music lovers, it was inefficient and expensive. Then Napster came and changed everything.

In many ways, Napster is like the BYOD trend. Read on: I’ll tell you why and I’ll give you my top tips to avoid bringing your own security nightmare…

Bring Your Own Piracy

With Napster, if someone heard a song they liked on the radio, all they did was type the name into a search box; they could download it instantly, for free. And they could share it with their friends.

Users loved Napster, but deep down we all knew that the model wasn’t sustainable: Napster lacked a way for musicians and labels to monetize and protect their intellectual property.

To cut a long story short, all that changed in 2003, when Apple released the iTunes Music Store: It helped resolve the conflict between the old and new models of music consumption. But iTunes wasn’t quite as convenient as Napster. Downloaded songs were protected from sharing by digital rights management (DRM) and they cost 99 cents each.

However, iTunes did allow users to buy music from the comfort of their own home, while letting the music industry monetize and protect their songs. Apple was able to satisfy both parties.

Standardization vs. Cowboys

The consumerization of IT is now driving a similar transformation in enterprise hardware and software. The traditional IT model is what I call Standardization, where employees are issued company-owned mobile devices, and forced to use infrequently updated software that’s only accessible inside the firewall.

There are benefits to Standardization, but it’s increasingly untenable: Employees come to expect the same ease of use and performance from the software they use at work as they do from the software they use at home, like Facebook and Twitter.

Frustrated with the inefficiencies of the old Standardization model, many employees are embracing a new model, which I call Cowboy Consumerization. They’re buying their own phones and tablets, installing their own software to store and manage company data.

Just like Napster, Cowboy Consumerization provides users with efficiency and productivity. But also like Napster, we know that Cowboy Consumerization simply isn’t sustainable.

So how Widespread is it?

According to an August 2012 Enterprise Strategy Group report, 70% of organizations know or suspect their employees are using personal online file sharing accounts without formal IT approval.

I spoke with a group of CIOs at Citrix Synergy three weeks ago. They were seriously concerned about the security risks that personal file sharing solutions pose within their organizations.

Among their top security worries:

  • How do I protect corporate data and intellectual property if an employee leaves the company or loses their device?
  • How do I ensure compliance with, say, HIPAA or FINRA rules, if we can’t see how employees store and share corporate data?
  • How do I ensure that we’re honoring customer and partner contracts that require their data to be stored on-premises, in specific geographic regions, or with certain encryption standards?

Ultimately, IT needs to follow the example of iTunes and create a solution that combines elements of Standardization and Consumerization. There has to be a happy medium between those two models.

Here are some guidelines on how to square that circle:

  • For company-issued mobile devices, use mobile device management or mobile application management (MAM) software for application provisioning and application/device wiping.
  • For BYOD mobile devices, use a MAM solution to manage business apps on the device while letting the end user manage their own personal apps. That way, if the employee leaves or the device is lost, you can wipe just the corporate data from it.
  • Enterprise apps need to be updated more rapidly than IT typically considers acceptable. Remember, you’re competing with consumer apps like Facebook and Twitter; employees have higher usability expectations. If you can’t keep pace, consider using a cloud vendor to deliver your apps.
  • Different enterprises need to comply with different laws and regulations. Make sure that the software you adopt provides you with account-level preferences to allow you to tweak security settings. You need to meet your needs today, but also be able to revisit down the road, based on user feedback.
  • Make sure that the new tools you adopt allow you to take advantage of existing investments, such as network shares or SharePoint.

As you evaluate the right BYOD strategy, think about Napster and the importance of creating a happy medium between security and convenience.

For more information about setting up your own BYOD policies- check out our FREE VIDEO LIBRARY at http://www.primetelecommunications.com/video-library-byod-bring-your-own-device/

Infographic: 5 Keys to Mobile Video

Incorporating mobile devices into enterprise videoconferencing requires a different strategy from implementing conference room video. Our new infographic shows the top five considerations when deploying mobile video solutions in the work place.

More than 70% of organizations are planning to get video capabilities within the next year, according to a study by Network Instruments.That rise in implementations means companies need to consider video in a way that is both cost-efficient in the short term and fits with long-term communications planning.

The benefits of mobile video conferencing include faster decision-making, enhanced collaboration, and improved sales and revenue. But businesses must also consider a solution that is easy to deploy and use.

See all five key considerations in our full infographic here: 5 Keys to Mobile Video.

The Beginner’s Guide to Video

Video solutions like Avaya Scopia make it simple for people to join a video conference from any device, including smartphones, personal laptops and tablets without complex licensing agreements or firewall issues. The cost of video collaboration is coming down, and user expectations, shaped by the ubiquity of consumer video conferencing tools like MS Skype and Apple Facetime, all contribute to rising demand for corporate video solutions.

Then there are the compelling use cases: Medical centers can extend expert care to patients in remote clinics through video-linked specialists. Financial services companies can provide personal, face-to-face service to more clients in more locations. Educational institutions can expand their classrooms to reach more students and to enrich the experience for those they teach.

One consequence of the rapid adoption of video collaboration technology is that many of the people who take part in the process of defining, evaluating, testing and rolling out video solutions are unfamiliar with many of key concepts and technologies. These included end-users who need to have a hand in defining how video will be used in the organization as well as technical staff who are new to video issues.

To help, Avaya has created a quick, interactive guide that provides an introduction to important video conferencing concepts for a non-technical audience.

The Guide includes:

  • ·       Bandwidth Bandits: A short introduction to bandwidth management.
  • ·       Compression: A quick visual introduction to the need for and technology involved in video compression.
  • ·       Building Bridges and Avoiding Technology Islands: An introduction to the concept of interoperability.

There’s much more, including a glossary that explains terms like Gateway, MCU, HD Video, and SVC.

You can access the guide here: The Beginner’s Guide to Video

Video conferencing is booming. Here are 7 reasons why.

Video conferencing has been around for almost three decades, but in 2013, it is rapidly becoming an everyday part of doing business. As consumer offerings have grown, business interest has also expanded to meet the desire for a richer form of communication.

In our new Trend Advisor, “Video Solutions in theEnterprise,” we explore the seven reasons why corporate video conferencing is booming and why businesses of all sizes can’t afford to be left out.

One trend is how the proliferation of smart mobile devices is driving the desire for life like, affordable and easy-to-use video conferencing in the workplace.

To read the other six trends that are fueling corporate interest in adopting video conferencing, download the free Avaya Trend Advisor here: http://bit.ly/WZgzve.    

Strategic technology to deliver optimal customer service

Today’s customer requires instantaneous resolutions on the communications channel they prefer, but most businesses aren’t able to fully meet these demands.

Forrester examines the technology updates needed to empower agents and managers to deliver quality customer experiences, every time, regardless of the channel.

To learn the four key solutions that efficient and empowered agents need, download Forrester’s The Strategic Role of Customer Experience Technologies.

The Secret to Leveraging Mobile Devices at Work

Mobile devices like tablets, laptops and smartphones have transformed the way we communicate and share our lives, both professionally and personally.

How can you leverage this technology to your competitive advantage in today’s tough economy?

Watch the video MobileCollaboration Solutions from Avaya to learn about integrated, simple-to-deploy and easy-to-use tools to leverage mobile technology, regardless of your budget or bandwidth.

The benefits of mobile collaboration from Avaya include:

  • Flexible, adaptable and scalable solutions that create efficiencies and put critical resources at your fingertips.
  • Easy access and visibility into employee availability, keeping everyone updated.
  • Secure and quick information sharing using user-friendly, drag-and-drop functionality.
  • Predictable, solid return on investment.
  • Ability to effectively reach new customers and communicate with current clients.
  • Round-the-clock service and support so your IT team can focus on core business initiatives.

See how Avaya can find you a solution that works with your budget and helps you get ahead: http://bit.ly/101P4AL 

Case study: Launching 4,000 video conferencing accounts in 5 weeks

Today’s slate of personal video conferencing systems –when deployed to a critical mass of employees – have overcome the limitations andbad reputation of the past and have significant benefits beyond travel savings:

  • Improved team building
  • Better integration of resources
  • Faster decision making 
  •  Richer interaction

 To demonstrate the capability of video in the modernworkplace, Avaya implemented the SCOPIA desktop to 4,000 users worldwide,including the management team and field sales and marketing teams.

 In the new white paper (sponsored by Avaya) “The Viabilityof Large-Scale Personal Video Conferencing Deployments,” Wainhouse Researchtook a look at the results after two months, analyzing the early conclusionsand benefits after more than 35,000 meetings with 85,000 attendees were held.

Among the conclusions:

    •  
    • “Click-to-connect” conferencingsolutions can enable sales to connect with customers and prospects with aricher, more productive interaction experience.

  • Product development and marketingteams reported that having everyone video-enabled made the teams more cohesiveand improved overall working relationships.
  • Global logistics and supply chainmanagement teams used video to reduce on-site supplier meetings and to makein-person increasingly more productive since relationships can be establishedbeforehand.

To read Wainhouse Research’s recommendations andlessons learned when implementing person video into the enterprise, downloadthe free white paper here: http://bit.ly/VAqloa  

How Avaya Stacks up Against Enterprise Video Competitors

Video is changing the workplace, and by most expert accounts, will enable more remote workers than ever and even replace phone conversations someday. Several major factors explain why the rollout has been slower than originally predicted, including worries about cost, lack of sufficient bandwidth and trouble scaling solutions to meet the needs of individual businesses.

In “Pervasive Video in the Enterprise,” Constellation Research Vice President and Principal Analyst Dr. E. Brent Kelly examines these pain points and compares the five major vendors in the space: Avaya, Cisco, Microsoft, Polycom and Vidyo. The report gives you a real-world formula to compare the total cost of ownership of implementing universal video.

According to the report, the main reason desktop video can be so expensive and not yet pervasive lies in the cost of a hardware multipoint infrastructure and the network required to support ubiquitous HD video. Avaya’s solutions, with a software-based multipoint infrastructure and industry-low bandwidth needs, are the clear future of pervasive video.

Kelly’s conclusions find Avaya Aura Conferencing to be the most affordable, even balancing for different bandwidth requirements and vendor discounts. Avaya’s Aura and Flare solutions can also claim:

 

  • ·       Lowest bandwidth requirement of all compared vendors (1280 kbps)
  • ·       Lower one-time costs than Cisco, Microsoft and Polycom
  • ·       Exponentially lower total cost of ownership than Cisco, even when a 60% Cisco street discount is applied to the formula
  • ·       Integrated call control and integrated audio and video conferencing for full third-party integration with all competitors
  • ·       A system specifically designed to handle audio conferencing and video on the same platform, making it quite flexible to effectively scale for either audio, video or mixed deployments

 

Click here to see the multiple cost breakdowns from Constellation’s formula, compare total cost of ownership, read a thorough explanation of each vendor’s offerings and learn about the advantages of adding pervasive video to your business.

Seven Really Good Reasons to look at Hosted VoIP

Outrageously Affordable, Lower Total Cost of Ownership

Business is more unpredictable than ever––growth one year, contraction the next year. Ideally, you want to be able to secure the most advanced technologies without having to spend significant money upfront on hardware. Hosted VoIP makes this possible. With a Hosted VoIP solution, you save from  day one on your monthly communications service fees and upfront capital costs. All you need are VoIP-ready handsets. That’s right, no expensive boxes or systems required.

And the last thing you want to do in this economy, or any economic climate or that matter, is spend tens of thousands of dollars on a phone system. With Hosted VoIP, there are no large servers or systems to purchase. Other than the phones, there are no capital expenditures to depreciate over time. Which means it comes off of your books. And with low monthly communications service fees, you get an outrageously affordable solution that connects your business and employees to a host of capabilities thatdramatically improve productivity.

Minimal IT Support Required

Unlike the complex traditional phone systems that sit in a closet, Hosted VoIP requires very little IT support or training to administer. You can quickly add users, delete users, enable additional features––all without additional support or staff. The reason? A simple web interface. In fact, a Hosted VoIP solution is so simple, users can manage their own features right from their computers. It’s one management issue that can be taken off the shoulders of your IT or Office Manager. Who knows, maybe they’ll even thank you for a change.

Business Continuity

Let’s assume some worst case scenarios: Your building is flooded. Or an earthquake wreaks havoc. Or a fire knocks out power for miles around. Now, let’s assume you have Hosted VoIP. Want to know how things would be?

Business would go on––uninterrupted. Since no physical box resides on your premises––it resides in redundant and secure data centers––customers can still connect with your business because employees can work from anywhere.

The reason? A web-based portal that allows you to quickly forward calls to cell phones or other phones in unaffected locations. It’s an incredibly fast and easy way to take control of a disastrous situation and ensure that anything major becomes just a minor incident.

Scale Up/Scale Down

Five year projections? Ten year projections? Frankly, for most businesses, it has become nearly impossible to make accurate predictions. It’s why you need a highly-flexible technology like Hosted VoIP. Hosted VoIP is a sure way to give you the peace of mind that comes from not being constrained by a phone system that only supports a fixed number of employees and can be costly and complicated to expand. If resources become squeezed, you can quickly scale back. On the other hand, if you open a new branch office, or need to provide remote communications, or just need to prepare for a spike in demand around the holidays, it’s quick and easy to scale up without any disruption to your business.

Total flexibility. Easy to manage. Quick to deploy.

Hosted VoIP is a decision with only upside

More Functionality

Even if you’re jaded about technology, once you see all of the advanced features and functionality that are available from a Hosted VoIP system, you’ll be seriously impressed by the impact it can have on your business. And the best part is you can activate only those features that you need to make your company more productive. It starts with HD voice, the clearest a business call can get. That’s just scratching the surface. Through Hosted VoIP, you can have voicemails automatically forwarded to your email; you can make a call from a cell phone or remote office and have it appear as a call from the main office. You also have the ability to integrate with Outlook or Salesforce.com.

Basically there isn’t much you can’t do with Hosted VoIP.

Automatic Upgrades

With Hosted VoIP, there’s no box on your premises, so there’s no hardware to upgrade in order to take advantage of new features and technologies. Because your service is outsourced, upgrades are provided through software changes that happen automatically in the background. Of course, you’ll be made aware of any new capabilities as they come on line. That way, you can quickly utilize them to support your employees and better service customers.

So stay focused on your business and leave the upgrades to your Hosted VoIP service provider.

Focus on Your Business

One of the best ways to stay competitive is to focus on your core business. With a Hosted VoIP solution, the management of increasinglycomplex business communications is done for you off-site. It all happens in the background while you and your employees utilize advanced features and productivity tools like voice, web meetings, and internet fax to take up new goals and take down obstacles that stand in their way.

This information was taken from an article written for a leading hosted voice over IP provider. If you are interested in learning more, contact me and I will be sure to give you as much information as I can to assist in helping you make the right decision for your company

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How Mobile Collaboration Can Drive Innovation

For midsize businesses, implementing mobile collaboration is a particularly big challenge. You need an innovative way to get your employees an intelligent, secure and cost-effective mobile collaboration solution that will scale with your growth.

 

In “Getting Mobile Collaboration Right: A Guide for Midsize Enterprises,” a new white paper and guide from Avaya and TechTarget, you’ll learn how to choose and implement a mobile collaboration system specific to the needs of a business with less than 1,000 employees.

 

This in-depth guide breaks down the potential ROI when implementing mobile solutions, the specific benefits you will see in an empowered, flexible workforce and choosing a system that incorporates mobile, video, desktop and virtualized environments with built-in, cutting-edge security.

 

Make sure to consider these key criteria when evaluating mobile collaboration solutions for your midsize business:

 

·         A solution that protects your original investments and makes it easy to upgrade.

·         Costs of acquisition, installation, aftermarket products, upgrades, operation, maintenance and energy consumption over a five-year period.

·         A streamlined administration and management: browser-based tools can result in time savings of up to 75% over more cumbersome approaches.

·         A single, integrated solution with a complete set of voice, data and video capabilities.

·         The right devices for your employees and your business, including personal devices to increase productivity and offer flexibility.

 

Learn the other five factors to consider in our guide and see how Avaya can help find you a solution that works for you now and in the future: <a href=”http://bit.ly/Wnn5Kr&#8221; target=”_blank”>http://bit.ly/Wnn5Kr

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